Our Story

Founded in 2007 by Lindsay Longacre (now Ferguson), joined by Heather Hoesch in 2010, then by Ashley Brand and Courtney Rolovich in 2014 - the LVL brand quickly became synonymous with beautiful well planned weddings and excellent service. Well recognized as industry experts, LVL is proudly referred by many of the top luxury resorts and wedding venues in California, Hawaii and Mexico.

Founded in 2007 by Lindsay Longacre (now Ferguson), joined by Heather Hoesch in 2010, then by Ashley Brand and Courtney Rolovich in 2014 - the LVL brand quickly became synonymous with beautiful well planned weddings and excellent service. Well recognized as industry experts, LVL is proudly referred by many of the top luxury resorts and wedding venues in California, Hawaii and Mexico.

The planners at LVL are professionally educated, endlessly experienced and they each bring a seasoned design eye, invaluable skill-set and coveted industry connections to the table. This combination results in incredible venue and vendor relationships, lasting friendships with our couples and once-in-a-lifetime celebrations.LVL Weddings & Events specializes in full-service wedding planning and design with a focus on creative personalization and unparalleled guest experience. They love helping couples find the perfect locations or starting the planning process right after they secure their venue and wedding date.
The Team

Who We Are

We love a perfectly planned wedding weekend, seamless spreadsheets, perfected processes and detailed timelines, are kind of our thing; but just as important as organization, is our connection with you.

We get to know you as a couple and learn all about your love story, visual style and wedding day dreams before we dive into planning and design.

We believe it’s possible to be organizational experts and good time gurus. We know how to whip up a detailed floor plan and we love every opportunity to get creative. Our processes and details build the blueprint to ensure your dream team helps create your dream day. We love when you guests feel like your wedding was the smoothest event they have ever attended and well, it was so YOU.

The Team

Founder, Principal Planner + Designer

Lindsay Ferguson

Partner, Principal Planner + Designer

Heather Hoesch

Principal Planner + Designer

Ashley Brand

Principal Planner + Designer

Courtney Rolovich

”Thank you for all you did, here were so many moving parts through to the end, and your ability to handle each element with peace and clarity made all the difference in the world. You have put together a team of vendors who are both excellent and trustworthy in their execution.” Lauren | 2019 Mother of the Groom